Services
Clear thinking, beautifully built.
Strategy, design and build in one place, so nothing gets lost between them. No rigid packages: each project is shaped around what your business needs next.
Define the direction
For businesses and teams that need clarity before anything gets designed.
Good forNew ventures, growing studios and rebrands, wherever the offer has outgrown how it’s described.
Brand strategy & positioning
Who you serve, why you, and the one thing people should remember.
Messaging
Clear, human words for your homepage, offers and bio.
Visual identity
Logo, palette, type and the small details that make it yours.
Brand guidelines
A clear guide so your team, teachers and freelancers keep everything consistent.
Creative direction
Shoots, imagery and a visual world that feels consistent.
What you get
You come away knowing who you are for, what you say and how you look, written down so every decision after is easier.
Talk about defineBuild the experience
Websites and digital tools that are clear, trustworthy and easy to use.
Good forStudios, wellbeing companies and practitioners whose website no longer reflects the work.
Website strategy & UX
Structure and journeys planned around how your clients decide.
Web design & development
Custom, responsive and fast, built to be easy for you to update.
Booking, timetables & memberships
Class schedules, booking systems, memberships, payments and email tools connected properly.
Multi-page & multi-location sites
Teacher and team profiles, several studios or venues, and room to grow.
Apps & digital products
Assessments, client portals, memberships and small tools.
What you get
A site that explains your work in seconds, feels like you, and makes booking or enquiring the obvious next step.
Talk about buildGrow the visibility
Helping the right people find you, then keep finding you, locally and beyond.
Good forBusinesses with good foundations that want more of the right enquiries.
SEO & visibility
Technical foundations, page structure and local search for every location.
Content strategy
What to say, where, and how often, in a plan you can keep up.
Social media direction
A clear voice and format rather than more content.
Audits & launch support
A fresh pair of eyes, and a calm hand at launch.
What you get
A steady, sustainable way of being found that doesn’t depend on posting every day.
Talk about growSignature offer
Studio Website & Brand
For yoga, Pilates and movement studios, wellbeing centres, retreats and growing wellbeing companies. One joined-up project that gives your whole team a brand and website they can rely on.
- Typical timeline
- 8–12 weeks
- Who's involved
- Owners, managers and your marketing lead
- Investment
- Quoted individually after a discovery call
- 01
Discovery with your team
A workshop with the people who run the business, so the brand reflects how the studio really works.
- 02
Positioning & messaging
Who you serve, what makes you different and the words your whole team can use.
- 03
Visual identity
Logo, colour, type and imagery direction that works on signage, socials and screens.
- 04
Brand guidelines
A clear guide so teachers, staff and freelancers keep everything consistent.
- 05
Website design & build
Custom, fast and easy for your team to update, without a developer.
- 06
Timetable, booking & memberships
Your booking platform (such as Momence, Mindbody or Bsport) connected properly, with class and pricing pages that convert.
- 07
Teacher, team & location pages
Room for every teacher, practitioner and venue, now and as you grow.
- 08
SEO & launch
Local search foundations for each location, a careful launch and team training at handover.
Investment
Every project is quoted individually, because a solo practice and a multi-teacher studio need very different things. After a short call you'll get a clear proposal with a fixed scope and price, and the option to pay in stages.
Getting started on your own
Soul-Led & Sold Out
A guided workbook and digital companion to build your offer, pricing and brand at your own pace.
Explore the toolkitPractitioners & solo businesses
Bespoke brand & website
A website, brand or both, shaped around your practice and budget. Smaller, focused projects are welcome.
Start a conversationStudios & wellbeing companies
Studio Website & Brand
The full joined-up project above, with booking, team pages and brand guidelines.
Book a discovery call
Three ways to work together
Not ready for the full project?
DIY
Soul-Led & Sold Out
I’ll help you build it yourself.
The guided toolkit and digital companion, at your own pace.
Explore the toolkitSupported
Strategy, Brand or Website Intensives
We’ll work through the difficult bits together.
Focused sessions on the part you’re stuck on, so you leave with decisions made.
Ask about an intensiveDone with / for you
Brand Strategy + Website Design
You’re ready for me to bring the whole thing to life.
The full studio experience, from positioning to a website that works.
You’re here
A process that doesn’t disappear on you.
Collaborative, but well led. You always know what’s happening, what I need from you, and what comes next.
- 01
Listen
A relaxed first conversation with you, or your team, about the business, your people and where you want to go. Even if it’s hard to put into words yet.
- 02
Clarify
I turn what you’ve shared into a clear direction: positioning, structure and a mood board you can react to.
- 03
Shape
Design comes together in stages, with regular check-ins. You see the work as it grows, not two weeks later.
- 04
Build
Everything is built, tested on real devices and set up so you and your team can make changes yourselves.
- 05
Launch & stay
We launch together, and I stay close for two weeks afterwards to adjust, answer questions and make sure it’s working.
Good questions
Do I have to choose a package?
No. Most projects mix a little strategy, design and build. We work out what you actually need in the first conversation, and I give you a clear proposal with a fixed scope and price.
I don’t know exactly what I need. Is that okay?
Completely. Understanding what you mean, even when it’s hard to put into words, is a big part of what I do. Bring what you have; we’ll shape the rest together.
Who do you work with?
Wellbeing studios, yoga and movement companies, retreats, spas and wellbeing brands, as well as individual practitioners, therapists and coaches. I also work with creative and service businesses outside wellbeing. The approach is the same: clarity first, then design.
Can you work with a larger team or several locations?
Yes. I can work with owners, managers and marketing leads together, with one point of contact and clear sign-off stages. Sites can include teacher and team profiles, timetables, memberships and several venues, with brand guidelines so everyone stays consistent.
Will we be able to update the website ourselves?
Yes. Every site is set up so you or your team can change text, timetables, projects or posts without needing a developer, and I show you how before we finish.
How much does a project cost?
Every project is quoted individually. After a free discovery call I send a proposal with a fixed scope and price, so there are no surprises. I work with solo practitioners as well as studios, and smaller, focused projects are welcome.
How do payments work?
Usually a deposit to book your start date, then the balance in stages as the project progresses. Payment plans are available for smaller projects.
How long does a project take?
Most practitioner websites take 4–6 weeks. A full Studio Website & Brand project usually takes 8–12 weeks, depending on the number of pages, locations and how quickly feedback comes back.
Who owns the website and files?
You do. Once the final payment is made, the website, brand files and content are yours. Accounts such as your domain and booking platform are set up in your name.
What do you need from us?
Time for the discovery session, one main point of contact for feedback, your existing content and photos, and access to your booking platform. I send a simple checklist at the start so you know exactly what’s needed and when.
What happens after launch?
I stay close for two weeks to adjust anything, answer questions and make sure everything is working. Ongoing support is available if you’d like it.
You’ve already built the business.Now let’s make it look like one.
or say hello at info@themindfulsmm.com