Counselling & psychotherapy · Individuals & organisations
Head To Heart Therapy
A calm, trustworthy website for an integrative psychotherapy practice, helping people take the first step towards support.
- Individuals & teamsOne website for personal clients and organisational work
- 1 clear stepAn initial chat offered throughout the website
- LiveAt headtohearttherapy.com
The challenge
Ali's practice supports adults and older adults through a wide range of experiences, from anxiety and bereavement to work-related stress, and also works with organisations and Employee Assistance programmes. The website needed to feel safe and steady for someone reaching out for the first time, while clearly explaining a psychodynamic, integrative approach.
It also had to make the first step simple, so people could book an initial chat without feeling pressured.
The approach
- 01
Lead with reassurance
Use calm, warm, non-judgemental language and give confidentiality and Ali's qualifications a clear place, so visitors feel safe before they read about therapy itself.
- 02
Make the work easy to understand
Explain who Ali works with, what therapy involves and how the integrative approach works, in plain words rather than clinical language.
- 03
A gentle first step
Place a clear "Book an Initial Chat" invitation throughout the website, with a simple contact form for anyone who prefers to write.
Colour & type
Soft sage, lavender and warm blush give each part of the website its own gentle tone, set against calm greys and a black-and-white portrait that feels honest and steady. Aboreto brings quiet elegance to the headings, paired with Open Sans for clear, easy reading.
- Sage
#DADDA5 - Olive
#A2A47B - Lavender
#DEDBE8 - Blush
#DDB7A1 - Stone
#E6E6E3 - Charcoal
#4F4F4F
The result
A grounded online home for Head To Heart Therapy that explains Ali's approach with warmth and clarity, and gives people a gentle, low-pressure way to begin.